Asana

Timeline
Project type
Website
Constraint
Tools

PROJECT OVERVIEW

Userflow

Competitor Analysis

Personas

With these user personas, we were able to start to ideate and proceed with our userflow.

Wireframes & Iterations

During the design process for PlanT, we conducted user testing with both stakeholders and potential users to gather feedback on the wireframes and prototypes. This helped identify pain points in the user flow and areas where the platform could be more intuitive. Based on the feedback, we refined the wireframes, adjusting layouts, simplifying navigation, and improving key interactions to enhance usability. The testing allowed us to validate the design decisions and ensure that the final product would meet user needs effectively, resulting in a smoother and more efficient user experience.

Components & branding

Bugbash and issue tracking

Alpha and Beta Testing

As we moved into the alpha and beta phases, the design team conducted rigorous quality assurance tests, identifying bugs and errors. We used Jira to track progress and collaborate effectively with the developers. By the time we reached the final presentation, all major issues had been addressed, and the platform was ready for launch.

Final Wireframes

Post-Mortem: Key Lessons Learned

Next project

Asana

Asana Yoga Studio brand identity reflects their mission of making yoga feel accessible, joyful, and grounded in mindfulness. Their audience consists of young, urban professionals who value holistic wellness, plant-based living, and a balanced lifestyle. These individuals are looking for a welcoming, non-intimidating space to move freely, connect with others, and practice self-care. Asana wanted to break away from traditional, overly spiritual yoga clichés and instead present a modern, friendly identity that speaks to today’s conscious wellness culture. The brand needed to feel calm yet playful, clean yet expressive. Something that would resonate across studio spaces, merchandise, and digital platforms.

The goal is to create a vibrant yet grounded visual identity for Asana Yoga Studio that aligns with the values of mindfulness, movement, and plant-based living. The goal was to design a flexible brand system centered around a playful custom logo, soothing yet energetic color palette, and joyful iconography that would make yoga feel fun, modern, and inclusive for a wellness-minded community.

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Khadijah Suleiman 2024