Williams Chocolatier

Timeline
Project type
Website
Constraint
Tools

PROJECT OVERVIEW

Userflow

Competitor Analysis

Personas

With these user personas, we were able to start to ideate and proceed with our userflow.

Wireframes & Iterations

During the design process for PlanT, we conducted user testing with both stakeholders and potential users to gather feedback on the wireframes and prototypes. This helped identify pain points in the user flow and areas where the platform could be more intuitive. Based on the feedback, we refined the wireframes, adjusting layouts, simplifying navigation, and improving key interactions to enhance usability. The testing allowed us to validate the design decisions and ensure that the final product would meet user needs effectively, resulting in a smoother and more efficient user experience.

Components & branding

Bugbash and issue tracking

Alpha and Beta Testing

As we moved into the alpha and beta phases, the design team conducted rigorous quality assurance tests, identifying bugs and errors. We used Jira to track progress and collaborate effectively with the developers. By the time we reached the final presentation, all major issues had been addressed, and the platform was ready for launch.

Final Wireframes

Post-Mortem: Key Lessons Learned

Next project

Williams Chocolatier

Williams Chocolatiers is a new premium bean-to-bar chocolate company seeking a bold, modern identity that sets them apart in the boutique chocolate market. Their goal is to attract visually discerning, quality-focused consumers who appreciate both exceptional taste and standout packaging. The brand should feel indulgent, sophisticated, and creatively expressive something that would catch the eye in upscale retail spaces while reflecting the craftsmanship behind each bar. Targeting urban professionals and boutique shoppers, the brand needed to stand out with a bold, expressive identity that felt luxurious yet contemporary. The identity was created to feel indulgent, artistic, and sophisticated designed for people who appreciate chocolate as an experience, not just a treat.

The goal was to develop a bold and memorable visual identity that communicates Williams Chocolatiers’ artisanal values while appealing to a younger, design-conscious audience. This included a custom logo, premium packaging, and a cohesive visual system that would elevate the brand in boutique retail spaces and build recognition through distinctive, design-forward storytelling.

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Khadijah Suleiman 2024